[pepti] Partner Program

Content Guide

Everything you need to know about creating content for [pepti]. Read this in full before you post anything.

Welcome to the team

Thanks for partnering with us. Our goal is simple: bring doctor-prescribed peptide therapy to people who need it, told by people they actually trust. That's you.

The content you make for [pepti] should feel honest, useful, and personal. Not salesy. Not gimmicky. Not over-promising. We're building a category-defining brand and the way you talk about us shapes that.

Quick start — read this first

Disclose every post. Use #ad or #peptipartner. This is FTC law, not optional.
Never make medical claims. No “cures,” “treats,” or “guaranteed results.” See the do-not-say list below.
Always link to the doctor-prescribed angle. We're a real telehealth brand, not a supplement seller. Real physicians, real pharmacies.
Use your unique discount code. Your followers get 15% off their first month with your code.
Submit your monthly posts in your dashboard at the end of each month so we can review them.

Monthly requirements

To stay in the program and get your free peptides each month, you need to:

✓ Post 4 pieces of content per month mentioning [pepti]
✓ Properly disclose each post with #ad or #peptipartner
✓ Mention your unique discount code somewhere in the post
✓ Submit the URLs in your dashboard by the end of the month

What counts as a post:an Instagram post, IG reel, TikTok video, YouTube video, podcast episode, newsletter, X thread, or blog post — as long as it's public, has [pepti] mentioned visibly, and includes proper disclosure.

What doesn't count:stories that disappear in 24 hours (unless you save them as a highlight), reposts of someone else's content, comments on someone else's post, or posts where [pepti] is barely mentioned.

What to post about

There are tons of angles. Pick what fits your audience naturally:

Personal experience

Share your honest experience using [pepti] — the assessment, the doctor consult, the product, the results.

Education

Explain what peptides are, how they work, what people get wrong about them.

Recovery stories

If you use peptides for an injury, walk through your protocol and what changed.

Comparison content

Why doctor-prescribed vs grey market. Why [pepti] vs more expensive clinics.

Day-in-the-life

Show your morning routine, your workout, your protocol — peptides as one piece of a bigger picture.

FAQ / Q&A

Answer your followers' questions about peptides honestly. Tag [pepti] for the technical answer.

Voice & tone

[pepti] is the legitimate alternative to the grey-market peptide world. Confident, informed, and a little anti-establishment, but not snake-oil. Here's how to talk about us:

Do say

• “Doctor-prescribed”
• “A licensed physician reviewed my intake”
• “Compounded at an FDA-registered pharmacy”
• “In my experience...”
• “Patients report...”
• “Research suggests...”
• “The legitimate alternative to the grey market”

Never say

• “Cures” / “treats” / “heals” any disease
• “Guaranteed results”
• “FDA-approved” (these are compounded)
• “Lose X pounds in Y weeks”
• “Replaces medication”
• “Steroid alternative”
• Anything implying it works for everyone

FTC disclosure rules

This is non-negotiable.

The FTC requires all influencer partnerships to be clearly disclosed. Failure to disclose can result in legal action against both you and us. Every single post about [pepti] must include disclosure.

How to disclose properly

In the caption: Add #ad or #peptipartner at the beginning of the caption — not buried at the bottom.
In videos: Verbally state “in partnership with [pepti]” or include a text overlay in the first 3 seconds.
On Instagram: Use the “Paid partnership” tag in addition to the hashtag.
On YouTube: Check the “Includes paid promotion” box AND mention it verbally.
On TikTok: Use the “Branded content” toggle plus a hashtag.

Visual guidelines

Show the product naturally. Hold the vial, show the unboxing, show your medicine cabinet. Don't make it look like a stock photo.
Lighting and quality matter. Use natural light when possible. Don't post blurry phone shots.
Brand colors: our green is #16a34a. Don't recolor our logo.
Use the brackets. The brand name is always written as [pepti] with the brackets. Not “Pepti” or “PEPTI.”
Don't alter our branding. Don't add filters or recolor our logo.

Your discount code

When you're approved, you get a unique code (something like YOURNAME). Share it in every post. Your followers get 15% off their first month when they use it at checkout.

Make sure your followers know where and how to use the code. Example: “Use code YOURNAME at hellopepti.comfor 15% off your first month.”

Monthly content review

At the end of each month, submit your post URLs in your partner dashboard. We review them within 48 hours and either approve (you get your 3 free peptides for next month) or flag issues.

What we're looking for:

Proper FTC disclosure on every post
No medical claims or banned phrases
[pepti] clearly mentioned and not buried
Discount code visible
Authentic and on-brand

Removal from the program

We may remove you from the program at any time, with or without notice, if:

You miss the monthly content requirement (4 posts) without communicating with us

You make medical claims or use banned phrases

You fail to disclose paid partnerships properly

You post content that damages the [pepti] brand

You violate FTC, FDA, or any state advertising rules

You misrepresent your audience size or engagement

You sell, share, or transfer your unique discount code

Your overall fit with the program is no longer right

We're a brand that takes compliance seriously. The peptide industry is under heavy regulatory scrutiny and we have to protect both you and us. If we remove you from the program, you can reapply in 90 days.

Questions?

If anything in this guide is unclear, or you have a content idea you want us to look at before posting, reach out:

partners@hellopepti.com